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Integrating Lean Manufacturing and Mass Customization to Create Competitive Advantage
Sustainable competitive advantage. It’s everything in manufacturing. Some say it is your business. Manufacturers that carve out a sustainable competitive advantage in an industry succeed. Manufacturers that don’t fail. Put another way, you either adapt or die. ...
Five Ways to Reduce Operations Costs with Mass Customization
Adopting mass customization (MC) at your company can slash costs dramatically. For example, MC reduces inventory by producing standard, made-to-order products. That eliminates the need to store stock in a warehouse or make production forecasts. Once orders are...
The Impact of Mass Customization on Supply Chain Performance
Mass customization (MC) isn’t the future of manufacturing. It’s here now. And it’s here to stay. Companies like Adidas, Nike, Mattel, and Daimler AG have all deployed MC strategies designed to take advantage of mass customization. They consider it the New Frontier in...
Mass Customization: Boost Sales and Revenue While Increasing Customer Service and Retention
Today’s consumers want convenience, flexibility, and personalization. They also want made-to-order goods—whether it's cars, computers, or shoes. Providing what today’s consumers want can set your company apart and enhance customer service. One strategy to address...
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